Today I received email from CodeTwo that my subscription is about to expire and that I have one month to extend support subscription. Let me tell you one thing, I was blown away when I finished reading that email.
Usually support subscription is boring, that has to be done to keep up with receiving new updates. I can hear people in charge for licensing whispering: “Not again, another subscription to be dealt with.“ They visit their boss. Boss asks them: “Hey, did you ask for discount?“ No. “Why not?“ Because they don’t give any. “Ask them and get back to me“. I did, they say they don’t do discounts.
So, you are used to be dealing with renewals, they are mostly the same, you receive email, either from your system for keeping up with licences or from the vendor. You place the order. And again and again. Some Vendors are not sending subscription expiration emails and if you don’t have your own system you have a problem. Now imagine smile on my face when I received following email.
How to make customers happy with signing up support subscription? Look at screenshot above.
Perfect, message is short and clear. In the end they offer discount if you sign up before subscription expires. How genius. I hope that person in charge for this idea got a pay rise. I am sure they score 100% subscription rate before expiration and through internet sign up form – reducing work for their staff. Good job guys. I don’t see this a lot.